Amusing Offering: Bank of America’s Sidewalk Engagements

With a sidewalk-accessible touchscreen and a massive image skinned to their building, Bank of America is bringing their "Digital Mortgage Experience" to the street. Design Considerations:• How might we lower the barrier to a customer's first service engagement?• How might we better utilize existing resources and infrastructure to engage or delight our customers?

Reaction: The Muddy Waters of Amazon.com

I had a strange experience yesterday when I attempted to buy a replacement lighting-to-headphone-jack adapter on Amazon: Literally every single product for sale was massively utilizing fake reviews. For instance, the reviews of one adapter I was considering - which had 5-stars and over 700 ratings at the time of this post (link) - looked... Continue Reading →

Amusing Offering: Sephora “Assist Me” Baskets

Similar to my previous "Choose-your-own Uber Experience" post, this is another case of a service experience being improved by letting customers dictate some terms of the interaction. "[Not only can Sephora] create differentiated experiences for different types of customers... [but they] can also gain efficiency by better distributing the attention of their personnel...—https://www.waveguide.io/patterns/else/entry/assist-me-basket Design Considerations:•... Continue Reading →

Amusing Offering: Free Sunscreen at the Park

"SPF is your BFF" "[IMPACT Melanoma partners with] forward-thinking cities, citizens, non-profit organizations, and businesses of all shapes and sizes [to] make a positive impact on the health of their community by installing convenient and attractive sunscreen dispensers in high-traffic areas and outdoor spaces."—ImpactMelanoma.org This kiosk is a great example of something I heard a... Continue Reading →

Yosef’s 11 Design Principles

Good design is both comprehensive and ethical.This is how to do it. Put Persons FirstBe a champion for improving quality of life. Everything else is secondary.Seek DiversityEngage and work with a wide range of people – especially extreme users, positive deviants, the overlooked, and the disenfranchised.Collaborate ContinuouslyInvolve and empower stakeholders throughout the entire process.Keep an... Continue Reading →

Amusing Offering: Lost Person’s Bench

Located near the entrance of the MacMillian Pier in Provincetown, MA - this bench's label provides more laughter and photo opportunities than actual functionality to passing tourists.Looking passed the comedy, however, this bench acts as a reminder to build in failsafes in preparation for common or drastic issues. Design Consideration:How might we avoid bad experiences... Continue Reading →

A New Model for the Design Thinking Process

(Note: This article's intended audience is mid-to-seasoned design practitioners. I will make a simpler post for new learners soon.) Why do we need models in the first place? As a designer, it doesn’t matter if you’ve been practicing for days or decades, it’s inevitable that you’ll be asked to explain what you do and how... Continue Reading →

Reaction: A Good Samaritan?

"Dear whomever finds this cup, may you please recycle me. Thankya so much.— a negligent neighbor" There was a recycling bin maybe 20-30 feet away, but I was so amused by the note that I took a photo and left the cup so other people could experience the same joy. While the note failed at... Continue Reading →

Amusing Offering: The Restaurant of Mistaken Orders

"All of our servers are people living with dementia. They may, or may not, get your order right. However, rest assured that even if your order is mistaken, everything on our menu is delicious and one of a kind. This, we guarantee."— from: https://kottke.org/19/08/the-restaurant-of-mistaken-orders https://www.youtube.com/watch?v=su34Gx-STQk "They expected mistakes, so [they] were ok with it."— Shiro... Continue Reading →

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