Reaction: A Good Samaritan?

“Dear whomever finds this cup, may you please recycle me. Thankya so much.
ā€” a negligent neighbor”

There was a recycling bin maybe 20-30 feet away, but I was so amused by the note that I took a photo and left the cup so other people could experience the same joy.

While the note failed at its intended effect, it succeeded in another.

Design Considerations:
How might we predict and avoid perverse incentives – or pivot and utilize them to improve another aspect of the experience?

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