Posted by a friend on facebook:
“Every room in the hotel sees to have a shard of some kind in a case next to the room number. In my room anyway, another chard from the same item with an explanation is embedded into my bedside table, too. What an interesting way to help ppl get into the spirit of history that is Quebec. Love it.”
How might we utilize history and storytelling to increase the value of an offering or improve an experience?