“Dear whomever finds this cup, may you please recycle me. Thankya so much.
— a negligent neighbor”
There was a recycling bin maybe 20-30 feet away, but I was so amused by the note that I took a photo and left the cup so other people could experience the same joy.
While the note failed at its intended effect, it succeeded in another.
How might we predict and avoid perverse incentives – or pivot and utilize them to improve another aspect of the experience?