“Free Trial Surfing” is an app that uses virtual credit card numbers and an invented name to sign up for services.
“The idea for this product came when I realized I was being charged for a $21.99 (£18) gym membership from over a year ago that I was never using. In fact, I had completely forgotten that I had signed up for a free trial in the first place. Constantly trying to keep track of when a ‘free trial’ period ends is annoying and time-consuming.”
—Josh Browder, Creator of Free Trial Surfing
The gaps and frustrations in existing service offerings (which are sometimes intentional “dark patterns“) create opportunity spaces for alternative solutions and workarounds to take root.
• How might we reframe the common failures in other service offerings into entrepreneurial opportunities?
• How might we proactively ensure that our services aren’t “abusing” our customers?