This store sign, along with its corresponding tags, invites shoppers (motivated by a mix of altruism, catharsis, and maybe a sense of humor) to partner with the store in the improvement of future shopping experiences. Design Considerations:How might we partner with customers to co-produce consistently high-quality experiences? (especially in ways that are tangible or immediately... Continue Reading →
The Business:The Giant Food grocery store located in DC's Columbia Heights. The Offering:Aisle directory signage helps shoppers be more efficient. What's Good:Suspended high from the ceiling, these signs can easily be seen by anyone walking by. What's Bad:Unlike the triangular aisle signs, which have been designed to be updated , the store directory sign near... Continue Reading →
With a sidewalk-accessible touchscreen and a massive image skinned to their building, Bank of America is bringing their "Digital Mortgage Experience" to the street. Design Considerations:• How might we lower the barrier to a customer's first service engagement?• How might we better utilize existing resources and infrastructure to engage or delight our customers?
I had a strange experience yesterday when I attempted to buy a replacement lighting-to-headphone-jack adapter on Amazon: Literally every single product for sale was massively utilizing fake reviews. For instance, the reviews of one adapter I was considering - which had 5-stars and over 700 ratings at the time of this post (link) - looked... Continue Reading →
"Don't worry! We have the spoons here for you!" Design Considerations:How might we improve experiences by understanding and proactively meeting common needs?
"Free Trial Surfing" is an app that uses virtual credit card numbers and an invented name to sign up for services. "The idea for this product came when I realized I was being charged for a $21.99 (£18) gym membership from over a year ago that I was never using. In fact, I had completely... Continue Reading →
Similar to my previous "Choose-your-own Uber Experience" post, this is another case of a service experience being improved by letting customers dictate some terms of the interaction. "[Not only can Sephora] create differentiated experiences for different types of customers... [but they] can also gain efficiency by better distributing the attention of their personnel...—https://www.waveguide.io/patterns/else/entry/assist-me-basket Design Considerations:•... Continue Reading →
"SPF is your BFF" "[IMPACT Melanoma partners with] forward-thinking cities, citizens, non-profit organizations, and businesses of all shapes and sizes [to] make a positive impact on the health of their community by installing convenient and attractive sunscreen dispensers in high-traffic areas and outdoor spaces."—ImpactMelanoma.org This kiosk is a great example of something I heard a... Continue Reading →
Good design is both comprehensive and ethical.This is how to do it. Put Persons FirstBe a champion for improving quality of life. Everything else is secondary.Seek DiversityEngage and work with a wide range of people – especially extreme users, positive deviants, the overlooked, and the disenfranchised.Collaborate ContinuouslyInvolve and empower stakeholders throughout the entire process.Keep an... Continue Reading →
Watch over my Parents, a "new service, in which customers pay for postal workers to check on their elderly relatives during morning rounds, has been hailed as a clever solution to the modern epidemic of loneliness... [It is] part of a new strategy for the French post office as it tries to find a joint... Continue Reading →
Located near the entrance of the MacMillian Pier in Provincetown, MA - this bench's label provides more laughter and photo opportunities than actual functionality to passing tourists.Looking passed the comedy, however, this bench acts as a reminder to build in failsafes in preparation for common or drastic issues. Design Consideration:How might we avoid bad experiences... Continue Reading →
(Note: This article's intended audience is mid-to-seasoned design practitioners. I will make a simpler post for new learners soon.) Why do we need models in the first place? As a designer, it doesn’t matter if you’ve been practicing for days or decades, it’s inevitable that you’ll be asked to explain what you do and how... Continue Reading →