Amusing Offering: Wag Brigade

Pig greets travelers at San Francisco airport: LiLou is the first swine to join the airport’s a team of therapy animals, and is believed to be the only airport porker in the country. Adorable. Memorable. Unexpected.The Wag Brigade brings joy to an otherwise stressful environment. Design Considerations:Sometimes called "surprise and delight" - how might we... Continue Reading →

Amusing Offering: Flying Pizza

Cuba's Flying Pizzas: When Cuba expanded private enterprise in 2010, Marta Castaeda and her husband were granted a license to open up their own pizzeria A novel delivery experience adds value! Design Considerations:How might we "unstandardize" common parts of a service in order to transcend expectations and create a unique experience?

Amusing Offering: Dentist Distractions

I see two basic ways to reduce the pain of a negative experience: either speed it up, or make it more enjoyable. (read more about this in my upcoming blog post: "There is more to life than simply increasing its speed") Here’s an example of the latter - A “Where’s Waldo” puzzle in a dentist’s... Continue Reading →

Amusing Offering: Acceptance Celebration Kits

A wonderful little experience for students to commemorate being accepted into college. My only suggestion (in the spirit of “Yes, and…”) — is that they should ask students to take a photo of their glittery celebration and tag it “#AcceptanceDance” Design Consideration:How might we tap into people's inner child to create more entertaining and memorable... Continue Reading →

Amusing Offering: The Iron Ring

The Iron Ring: Learn about Engineering at the University of Waterloo through our traditions! "The ring is meant to remind engineers of their obligation to protect those they serve." I love the usage of ritual, inclusion, and an enduring physical reminder of purpose. Design Consideration:How might we utilize storytelling and tangible reminders to reinforce beliefs... Continue Reading →

Amusing Offering: Car Wreck Coasters

Captioned: “Local bar has metal coasters made from cars wrecked in drunk driving accidents for St. Patrick’s Day” Design Opportunity:Especially when consequences can be severe - how might we utilize other people's experiences as a teaching tool?

Amusing Offering: Hotel + History

Posted by a friend on facebook: “Every room in the hotel sees to have a shard of some kind in a case next to the room number. In my room anyway, another chard from the same item with an explanation is embedded into my bedside table, too.  What an interesting way to help ppl get... Continue Reading →

Amusing Offering: Evacuation Sculptures

(Originally published in June 2013) Don't Laugh, But A Single Artist Just Totally Outshined An Army Of Government Planners Each stainless steel statue is 14-feet-tall, weighs 800 lbs, and is meant to withstand 200 years of wear and tear. Designed by public artist Doug Kornfeld...in collaboration with FEMA, the Arts Council of New Orleans, and... Continue Reading →

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