Reimagining the Drive-in Experience


Sonic was looking for inspiration in order to reimagine the future of their drive-in experiences.


We designed and ran a series of fun, immersive brainstorming workshops for store employees, managers, and customers where they could design their ideal drive-in dining experience. The results were amazing, and, akin to a concept car or a fashion show, we were able to distill the higher-level values from these creations into valuable sources of inspiration.

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